Optimum Nutrition Magazine - Spring 2009
Optimum Nutrition Magazine-Spring 2009
This was a very special issue of Optimum Nutrition Magazine, as it was the magazine issue to celebrate the charity’s 25th anniversary. Traditionally the front cover had always been an image in relation to one of the main cover features, however, with this issue we decided that the front cover should be bold and use previous magazine covers from the past 25 years to demonstrate to the longevity of not only the charity but its print magazine.
Within this issue I was commissioned to provide copy for the upcoming conference the charity was running, copy to promote the Optimum Nutrition awards and copy to explain the history of of charity.
With the conference copy I wanted to keep it simple and to the point as its purpose was to promote and gain delegates. The same applied with the Optimum Nutrition Awards dinner, but instead as this was a new scheme I also wanted to highlight the reasoning behind the concept and to draw readers to the charity’s website to not only vote for their winners but to find out more on conference and charity’s services.
With the historical article, I was comissioned to write a 1500 word piece looking back over the past 25 years of the charity. The tone of this feature was light and celebratory and also had to focus on the future, discussing where the charity wanted to be in 25 years time.
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